Your Path to success in African Markets
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INTRODUCTION
Why Marketpath?
Marketpath has the experience and expertise to ensure that products and services are launched and optimized in a challenging market
How can we help?
We have the experience and understanding of the African Continent and know how to find the most efficient approach to take a product to market through:
- Market analysis and competitor landscape
- Route to Market channel definition and segmentation
- Distributor assessment and recruitment
Our Strategic Intent
To become a trusted partner for companies who want to enter the African Market
Challenges
Partners selection in new markets
Controlled growth: sniper vs shotgun approach
New product launch/implementation
Finding partners with correct value alignment
Develop correct Route to Market
Reality
Challenging mode of entry
Africa has 54 unique countries
Landmass greater than USA, Europe, China and India combined
Different legal and trading structures
Multiple languages (2000+ dialects)
English not a common language
Massive Infrastructure gap