about us
who we areMarketpath is a route to market service, assisting companies in creating an African footprint in multiple categories. We do this by our leveraging of industry and countries understanding, experience and knowledge. The three partners have 60 years collective experience delivering directed results. Additionally we have an agile network of specialist associates that we call on when required to deliver specialised solutions.
1. Strategic
We make Africa an attractive market for companies by limiting the risk and increasing the opportunity to grow in a selected country and market.
2. Professional
We are a service company offering key consultation to make sure that a company’s Route to Market strategy is right for the designated market, correctly implemented and actively monitored.
3. network
Our extensive client list and market experience has given us the unique understanding and relationships to make entry into Africa easy and effective.
Proven Success
The Numbers Don’t Lie
Years of collective experience
Consultants
A Team Of Professionals
LE BEAU TALJAARD
Le Beau has more than 25 years of experience in business development, market research, retail sales and route to market rollouts in South Africa and across the Sub-Saharan Africa region.He has represented various multi-nationals working in Africa at retail level, with particular emphasis on unlocking the emerging markets. He has spent considerable time setting up and managing units in African BoP markets such as South Africa, Nigeria, Kenya, Tanzania, Uganda, Zimbabwe and Zambia
HENDRIK LABUSCHAGNE
Hendrik has 25 years FMCG experience managing distributors, agents and sales forces in South Africa and Sub-Sahara Africa within multi-nationals including BIC ,L’Oreal, Dark & Lovely and Namaste Labs.Work scope included Key Account Management, New Business Development, Distributor Management, finding new distributors and launching new products.
With extensive FMCG, Route To Market, company and product registration and market research experience, Hendrik has also build relationships with decision makers in most countries in Sub-Sahara Africa.
Our Story
Marketpath africa
Africa has enjoyed substantial growth in the last 20 years. Since 1995 the annual African GDP has averaged 4.3% per year. As a result real income levels has increased annually per capita. Africa represents one of the last opportunities for companies to grow incrementally in a new market.
However the African continent represents vast challenges for new entrants into a market and can quickly erode investments. Some of the challenges are that Africa is not a province or one country. It has 54 countries with a landmass larger than the USA, Argentina, China, Europe and India combined. Additionally there are different legal and trading structures, multiple languages (2000 dialects) and English is not a common language.
Business in Africa is about route to market, partnerships, execution and constant monitoring.
Successful entry in these markets are seldom achieved on its own and the understanding of local markets, partnerships and reliable contacts go a long way into mitigating inherent risks. For a company to find suitable route to market, partners and execution methodology can be the biggest challenge. That is where Marketpath Africa brings expertise for a strategy in new markets with a controlled growth approach that assists with new product launch or implementation in finding partners with correct value alignment and, most importantly, developing the optimal Route To Market service methodology that achieves results.