Our Services

What we Do Best

We have the experience and understanding of the African Continent and know how to find the most efficient approach to take a product to market through:

Market analysis and competitor landscape
Route to Market channel definition and segmentation
Distributor assessment, recruitment and management
Retail engagement
Own sales force recruitment, training and RTM implementation
In-country marketing agency engagement

Process

Try Our Business Process

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Market Analysis and Insight

Gain insight into your product and the requirements, capabilities and objectives of the customer.

Review market preparedness study and gain insights into the geography selected and route to market options

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Roadmap Planning

Once product assortment and market is selected, the tactical and operational planning is completed. This allows the outcome to be a strategy that can be executed with clear objectives and milestones.

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Execution

In Africa, this process is vital as the alignment of resources, market preparedness and operation activities are put into practice.

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Montoring and Evaluation

To ensure that the process is aligned and on track, we measure and monitor every part of the implementation including day to day where needed. This way we know we are always on the right track and agile in adapting strategy to any changing market conditions.

Our Aim is to provide you with a process that is visible in the market through the strategic, tactical and operational phases and provide practical and executable steps. We create an environment for product roll out right down to the consumer. New business development can only succeed in Africa if all these processes are followed and executed correctly.